Apple’s known for its push for privacy by stating this is a “fundamental human right.” Different from most Big Tech companies, Apple says it’s not a company driven by ads, which means it doesn’t need to collect your data to sell products. Now, a new study shows that, in fact, Apple is the company that collects less data compared to other companies.
While Google collects 39 data points for each user, Apple only collects 12. What’s impressive here is that StockApp analysis shows that Facebook collects only two points more than Apple. The explanation given is:
According to the study, Apple only stores the information that is necessary to maintain users’ accounts.
Twitter and Facebook both save more information than they need to. However, with Facebook, most of the data they store is information users enter.
StockApp says “each of these data firms focuses on a particular category of data and not the quantity of data. Google collects more different types of information for individual users. The firm relies on this data for targeted advertising rather than relying on third-party trackers.”
The study recommends using applications that can help protect your data such as the browser DuckDuckGo instead of Google Chrome. One of the biggest concerns, according to StockApp, is that Google “keeps users’ specific locations” saying it’s a “great concern.”
How do you feel about this study? Share your thoughts in the comments section below.
Due to its importance in tying consumers’ online and offline profiles, location data is a hotly debated topic in data privacy.
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